Great out of box solution for simple accounts
August 20, 2021

Great out of box solution for simple accounts

Ellen Moon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is definitely one of the top analytics software in the market for digital advertising. It has a lower barrier to entry for clients because it builds in and syncs with google ads and GSP automatically. There is a decently robust free version that a lot of advertising accounts lean on as the source of truth.
  • Cookie cutter features
  • Robust set of free tools
  • Auto tagging for google properties
  • For anything custom, it is difficult to build
  • Free version does not have accurate cookie reporting (only sampling)
  • Cookies can display up to 10% variance compared to other tags
  • Reporting
  • Real time data
  • Excellent out of box features
  • [Isn't] transparent with exact figures
  • Premium is very expensive
  • Can be difficult to add custom features to fit your business needs
Google Analytics provides everything you need in terms of straight forward analytics needs. The tool is not very flexible compared to other software such as adobe, and if you want to upgrade to premium or add in a bunch of custom situations, that can be become very [tedious] and difficult to manage[.]

Do you think Google Analytics delivers good value for the price?


Are you happy with Google Analytics's feature set?


Did Google Analytics live up to sales and marketing promises?


Did implementation of Google Analytics go as expected?


Would you buy Google Analytics again?


Google Analytics is really great for small to medium business with a small team. If you have a smaller, straight forward set of conversion events and/or are an ecommerce client where there is no complexity to data that is passed back, Google Analytics will work great out of the box[.]