A No-Brainer Solution for Every Business
August 23, 2021

A No-Brainer Solution for Every Business

Thomas (TC) Riley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

We use Google Analytics for marketing and website tracking both internally and across hundreds of our clients. Google Analytics is the free, gold standard of website reporting that every company should have. It provides critical data on on-site visitors, interactions, and visitor behavior in an easy-to-use platform that integrates with nearly every platform out there.
  • Website Visitor Tracking
  • User Behavior
  • Website Funnels
  • Website Conversion Tracking
  • Integrates with everything
  • Custom event tracking on website
  • Detailed visitor information
  • Almost too robust of an interface that can be challenging for new users
  • No cost
  • Website Tracking
  • Visitor Behavior
  • Funnel analysis
  • Conversion tracking
  • Helps us prove the value of the content/pages added to site
  • Provides insights into site optimization opportunities
  • Fuels future website decisions, based on historical performance
  • Adobe Analytics and Google Analytics 360 (formerly Google Analytics Premium)
Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.

Do you think Google Analytics delivers good value for the price?


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Honesty, there is no reason that a company wouldn’t want to implement Google Analytics. The regular version is completely free, is very easy to configure, and provides immense volumes of website data. There are also tangible benefits to the other Google tools it can connect to, and it integrates with any BI/data platform that you might use.
The only time I’d advise not using standard Google Analytics is if you’ve purchased Google Analytics 360.