Simply and Easy to Use!
March 28, 2022

Simply and Easy to Use!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics helps me and my team track trends in traffic to our website and landing pages. It gives us a deeper dive into the behaviors of our target market and has allowed us to pivot and make changes to better serve customers. We use other BI tools alongside Google Analytics, but it is by far the truest source of information.
  • Track visitor behaviors on our website
  • Identify trends in traffic
  • Provides valuable reporting insight
  • No major concerns or rooms for improvement
  • The reporting feature has been a lifesaver! It allows me to better assess what is and isn't working within our landing pages and take necessary actions.
Adobe and Google Analytics are fairly similar. Google Analytics was more widely known among my team. Most of us have used it in some capacity in the past. It's also easy to navigate, and there are loads of free training out there on how to use the platform.

Do you think Google Analytics delivers good value for the price?


Are you happy with Google Analytics's feature set?


Did Google Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Google Analytics again?


Tableau CRM (formerly Einstein Analytics), Adobe Marketo Engage, Wrike
It is an amazing tool to help monitor website and landing page traffic. We currently use it to see where the majority of our visitors are coming from. We can then adjust ads and landing pages based on the information gathered.