Item: Google Analytics
Rating: 6
Author: Hash Moody

Use Cases and Deployment Scope

Google Analytics is one of the best website analytics tools on the market, and it can help businesses measure and improve their online performance, as well as solve a variety of business problems, such as attracting more visitors to your website, increasing conversions and sales, optimizing marketing campaigns, understanding customers' behavior and preferences, and identifying and fixing website issues. It may give you with very advanced user segmentation and reporting. Additionally, you may add several websites to watch. All of these enterprise-level capabilities are accessible on the free edition, which, in my opinion, are overkill for SMEs. If you own a web design or marketing firm, GA might become one of your best buddies.

Pros and Cons

Optimize marketing campaigns.
Understand customers' behavior and preferences.
Identify and fix issues on your website.
Increase conversions and sales.

Make it simple, because the majority of GA users are SMEs.
Reduce features SMEs don't need, maybe which can reduce their carbon footprint.
GA gathers and maintains user personal data such as IP addresses, cookies, and device identifiers, which leads to privacy and compliance problems.
Natively introduce heat maps.

Most Important Features

Audience reports
Acquisition reports
Behavior reports

Return on Investment

Among the many positive impacts of GA, the most important is that it can assist businesses in tracking and measuring the return on investment (ROI) of their online initiatives, allowing them to deploy resources more efficiently.
It can help organizations better understand their target audience's demographics, preferences, behaviors, and requirements.
One of the negative impacts I felt was that too much data and information can overwhelm organizations, making it difficult to focus on the most important and actionable insights.
One of other negative impacts was that it has the potential to divert firms' attention away from their basic beliefs or mission, causing them to pursue numbers that are not in line with their goals.

Alternatives Considered

Microsoft Clarity is speedy, extremely tidy, and straight to the point, and it contains everything a SME would need to maintain a healthy SEO without the need for technical understanding; its UI is far superior to GA, and it also provides additional capabilities like as heatmaps, session recordings, and engagement metrics. You may also find and correct problems with your site's performance, layout, and accessibility.

Clarity is simple to set up, free to use, and, most all, protects user privacy.

Key Insights

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Other Software Used

Hotjar

Likelihood to Recommend

I believe it is best suited to web/marketing agencies with adequate understanding of running and maintaining websites, as well as marketing and promotion. For SMEs, I feel that something simpler, such as Microsoft Clarity, should be utilised; it does not have all of the functionality that GA provides, but it is basic, straightforward, and contains all that a small or medium-sized firm could want. If you perform SEO for other companies, GA is unquestionably the finest.

Usability

Its complex, a lot of features make it very hard to use if you're new to it, a large set of features isn't that useful for SMEs.

Usability Pros and Cons

Pros	Cons
Well integrated	Do not like to use Unnecessarily complex Requires technical support Slow to learn Cumbersome Feel nervous using Lots to learn

Easy Tasks

Checking reports.
Using filters.

Difficult Tasks

Creating funnels.

Mobile Interface Availability and Impressions

Yes, but I don't use it

One of, the best SEO tools for professionals.

Software Version

Overall Satisfaction with Google Analytics