The go-to Web Analytics platform for modern times
June 19, 2023

The go-to Web Analytics platform for modern times

Alex Nejako | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics has been very important for tracking Web traffic to our Web properties as well as which Keywords people were using when they visited our Sites. It brings visibility into how Web pages are performing across multiple Google Analytics properties and the history of how they have performed in the past.

Pros

  • Web Analytics
  • Web Content Performance
  • Reporting
  • Data Export

Cons

  • More wizards - guided version for brand new Users of the platform
  • Productized integration with Marketing Platforms. Something that can be put on the App Stores of HubSpot, Salesforce Marketing Cloud, and then purchased for integrated usage with the platform.
  • More alerts on when Content is underperforming.
  • Web access for Google Analytics Admins/Users
  • Graphic representation of performance
  • Export of Reports/Charts
  • Ability to measure performance of multiple Web Properties
  • Positive - it showed us clearly how our Web pages were performing so we could make needed changes quickly. This had a good impact on Web site visits
  • Positive - it helped more Marketers understand how our Web properties were doing, thus enabling Leadership to make good decisions about content and content strategy.
  • Positive - it helped us with tagging our Emails so that Google Analytics could track performance from it to our Web pages.
Webtrends as a platform is older than Google Analytics and still quite good. If you have a company that is used to using Webtrends, it's likely still a good fit for you. Google Analytics has a lower entry cost and more accessible training to new Users, so that's why I would go with it.
Bing Analytics I have used a bit, but I still see Google Analytics as superior.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

Google Analytics is one of the best Web analytics platforms out there. It is well documented and it is relatively easy for Web content creators/Web masters to learn and use. It may not be appropriate for organizations that have used another Web platform for a long period of time or where they do not want their analytics information accessed via the Web. If an organization has been using another platform for a long time, there may need to be some work done to prove out the case for the transition, as well as implementation work needed to get Google Analytics set up properly.

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