Best value, fast time to market.
August 20, 2024
Best value, fast time to market.

Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google BigQuery
In our company, we handle large customer bases for our partners, usually 2-3 million+ users. When a partner asks us how to analyze the customer data in their possession, the standard approach we suggest is using a combination of Looker and BigQuery, which, in our opinion, is the cheapest and fastest way to generate a CDP capable of handling millions of records quickly and reliably.
Pros
- Data Ingestion.
- Query Speed in large dataset.
- Cost-Effectiveness.
Cons
- Cost Unpredictability: like every cloud option, you must watch your costs.
- The SQL model utilized is specific to analytics,
- Transactional queries can be slow (don't use BigQuery as a regular database!)
- The pricing model is highly competitive.
- The free tier is enough for most medium businesses (and some large, too).
- Time to market: easy to set up and integrate.
- The cloud solution is highly scalable.
Google BigQuery's main advantage over its direct competitors (Amazon Redshift and Azure Synapse) is that it is widely supported by non-Google software, while the others rely heavily on their own cloud ecosystems.
Do you think Google BigQuery delivers good value for the price?
Yes
Are you happy with Google BigQuery's feature set?
Yes
Did Google BigQuery live up to sales and marketing promises?
Yes
Did implementation of Google BigQuery go as expected?
Yes
Would you buy Google BigQuery again?
Yes

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