Get Into the Groove!

My colleagues and I use Groove on a daily basis to track real-time email interactions, create mass marketing-style email flows, compartmentalize/categorize information, and strategize sales prospecting and outreach towards franchise restaurant partners across hundreds of global brands. By having this tool to manage the plethora of interactions we are involved in, we are able to have a competitive strategic advantage over other sales teams who do not have similar resources at their disposal. It also streamlines our overall approach by allowing us to efficiently send out email campaigns en masse instead of individually over the course of up to a week, which promotes effective multitasking and background automation.

Speaking on behalf of my team, the usage of Groove's automation tools cuts the amount of time otherwise spent preparing and sending individual emails by a notable fraction, which multiplied on a daily, weekly, or even monthly basis makes a huge impact on our overall efficiency. Sending individual emails is a very time-consuming process, and managing those individual emails can be even more tedious without tracking and compartmentalizing tools such as Groove as well. With an ever-increasing number of sales prospects that our team is tasked with reaching out to, Groove is our most effective program in maximizing success within our book of business.