Effective, easy to use tool for email campaigns and tracking
March 21, 2022

Effective, easy to use tool for email campaigns and tracking

Matt D'Onofrio | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Groove

My organization uses Groove for contact management, outreach, and opportunity tracking via the Salesforce integration. We run numerous 1:many email campaigns in Groove, and take advantage of the People, Flows, and Email Scheduler functionalities, among others. We solve the problem of designing better email campaigns and improving our tracking of results with Groove. The business impact of using Groove has been quick and easy to measure in time we are saving that was previously spent manually tracking results, scheduling calls, and generating reports.
  • Integration with Salesforce for tracking opportunities, meeting notes, and contacts
  • Customizable email campaign design and distribution
  • Easy for client-facing teams to target populations, and easy for clients to schedule meetings
  • Tracking results of email campaigns, such as click rate, delivery rate, calls scheduled
  • Groove's value relies heavily on the data quality of your organization's Salesforce or CRM data
  • There is more opportunity for Groove to allow users what is shown to a client. I.e., if we send a campaign to clients with low usage and title the campaign 'low usage' internally, Groove will schedule a meeting with the 'low usage' label that the client sees.
  • Reduced time on manual tracking, scheduling, and campaign design
  • Clearer, more timely insights on campaigns for quick, informed decision making
  • Improved analytics determine how to alter campaign design and strategy
Very user-friendly for new users, and very powerful for more complex users with time to learn the platform. It is an easy-to-learn tool and new users can quickly learn and deploy the software, and it has the advanced functionality to support very robust and high volume outreach programs.
Groove is easier to use and manage email campaigns in. Considerably easier to pull in contacts from Salesforce, customize campaigns, and track their results.

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Groove is well situated to serve client-facing teams with frequent, targeted email distributions. It is also well suited for individual client-facing employees who need to schedule a large volume of meetings with clients, or need to send out a large volume of emails. Also well suited for tracking the results of email campaigns and tying the results of Salesforce.

Using Groove

50 - Customer success and digital analytics
4 - Project management, implementation management, digital analytics, systems integrations
  • email campaign design
  • campaign results tracking
  • client meeting scheduler
  • Automated lifecycle campaigns
  • further automate email campaigns
  • further automate meeting scheduling
It fills a business need for our organization and has been widely adopted

Groove Reliability

Our organization was able to quickly scale Groove from a pilot group of a few users to a department-wide solution
Our organization has not experienced any availability issues with Groove
Performance has been exceptional for both email distribution and internal analytics and reports