Product Analytics Simplified!
March 24, 2021

Product Analytics Simplified!

Michael Brown | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

Heap is being used across Marketing and Product teams at Trifecta and giving us valuable insight into our customer journeys and behaviors.


  • Events are automatically captured.
  • Defining Events is simple and intuitive.
  • Report building interface is easy to setup and configure.


  • Improved error messaging with links to Help articles.
  • Increased conversion rates.
Heap is very easy to use. I think it strikes the right balance between power users and novices. There is plenty to uncover, but it also allows even novices to get started right away.
Haven't noted any performance issues to-date. Heap has had a couple of brief outages, but they always send alerts in the app, so you know status.
Heap's hands-off approach to data collection was the most appealing factor in my selection.

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As a long-time Product Management professional, Heap is the most intuitive and helpful product analytics tool that I've used to-date. The richness of detail is far and away better than what is available in Google Analytics. Plus, the auto-capture functionality for events ensures that you never miss a behavior on the site or need to do extra setup every time a new feature or piece of functionality is introduced. It's just there and ready for analysis.


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