Heap is a great tool for anyone who is interested in seeing their user's patterns.
April 22, 2021

Heap is a great tool for anyone who is interested in seeing their user's patterns.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with Heap

Our whole organization relies on Heap to help us understand our user actions and monitor the overall health of the website. We rely on it to make sure our checkout pages are preforming correctly and analyze how well our A/B tests are doing for particular user segments. It helps us make decisions quickly and it is easy to create reports without much hassle.
  • Easy to install on a website.
  • Easy to understand how to create reports and adjust them as needed.
  • Data is quickly reported and allows us to react quickly to trends.
  • Heap creates a "misunderstanding" between marketing and our data team. It is easy to create a report that shows a story that is not true due to incorrect filters/data elements.
  • Breakdowns on some data is not available and it makes it hard to get the exact report you need.
  • We have tons of reports, all almost the exact same. It is too hard to find them unless you already know that they exist.
  • It has increased the speed in which we can get answers to our business questions.
  • It has made it easier for Engineers to get answers on if a page is used by certain users.
  • We have increased the number of people at the company who can be self sufficient.
It is easy to get right into Heap and begin using its platform. You don't need to do any other setup once Heap is up and running and all the data is there for you to use. It does not give much guidance on if a particular report is helpful and it may be hard to know exactly which kind of events/queries you have at your disposal.
Overall Heap is very quick to load and it is very rare that the queries stall or never return a result. There have been times where it does have issues when we have many users using the site at once but it also may be on our side of problem.
I was not around when we implemented Heap at my company. But since it is a very simple integration, we can easily add/remove it from any of our pages if our users don't want to be tracked (or we don't want Heap to access a page).
For my use case, Heap is easier to use than Google Analytics as the UI is much simpler and straight to the point. But overall, we use them in a very similar manner and it's just a matter of preference.

Do you think Heap delivers good value for the price?

Not sure

Are you happy with Heap's feature set?

Yes

Did Heap live up to sales and marketing promises?

Yes

Did implementation of Heap go as expected?

Yes

Would you buy Heap again?

Yes

Heap is great at general analytics of a website and monitoring how a site is preforming. I would never use it to report actual exact data as there are too many bots and random website crawlers that skew the data in the wrong direction.