A solid tool for product analytics

Heap is used by many people on the product team weekly to get more insight into how users are interacting with our products. We constantly use Heap to answer questions like What % of users took X action? How does taking that action impact conversion? How long does it take users to take that action? How frequently are users taking the action? Where are users coming from and how does this impact conversion? Heap has recently made several big updates to their product that have made these questions much simpler to answer. Now users can easily filter on event properties as they are creating a report and you can still easily define new events. We mostly use Heap with our custom Segment events, but also occasionally use the native auto collection feature to get us out of a bind - it's nice to have the flexibility of using multiple sources.