July 31, 2022
Director in OtherHealth, Wellness and Fitness Company, 201-500 employees
Score 10 out of 10
Overall Satisfaction with Heap
Heap is currently integrated with our website. We're still in the process of implementing Heap in our apps. With respect to our website, we plan to use Heap to understand how prospects are navigating through the conversion funnel. This includes focusing on the checkout form and understanding what points are causing friction. We also want to know how often folks are returning to our website (as a high-cost item, the purchase decision window is a long one and it requires many touchpoints/visits). Relatedly, lead capture and generation are also big focuses for us. Heap allows us to do these things.
- Auto-capture is an amazing feature
- Integrations with many other tools unlocks a ton of value
- The UI is solid
- The homepage is a little busy. It's hard to know where to go and might be more "welcoming" to folks if there were just a few very high level charts about traffic. Instead, there are lists of the top X dashboards, a data quiz (which is a cute idea but doesn't need to be above the fold on the homepage)
Do you think Heap delivers good value for the price?
Are you happy with Heap's feature set?
Did Heap live up to sales and marketing promises?
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Would you buy Heap again?
The biggest differentiators for me are the auto-capture feature and integrations with other tools in our stack. It effectively removes any Engineering resources as requirements for so many things. You can "create" an event, analyze whatever you want to analyze using historical data, and never need to submit a request for a front-end engineer to pick up a task. It's just a win on so many levels. And the integrations with other tools are great. Though we haven't really tapped into this yet, getting post-processed data from Looker to do user segmenting is just such a barrier removed.