Heap Makes a Heap of Sense for Our Business
November 17, 2022

Heap Makes a Heap of Sense for Our Business

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

We use Heap for a wide variety of business problems and use cases across the entirety of our product offering. It is becoming our primary user tracking system as it gets instrumented and integrated across our site while replacing an existing user tracking system that was subpar to Heap's product offering. Everything from customer acquisition, retention, checkout, and key conversion points is being measured in Heap. The properties make it easy to understand the factors that affect behavior and how different cohorts of users perform across various conversion points and funnels.
  • Easy implementation
  • Wide variety of report options
  • Properties and how they integrate into reporting
  • Scoping options (sessions who did x as opposed to just users who did x)
  • More types of averages besides just mean
  • Fast report load times for companies with high-volume data
  • More creative options when building dashboards
Heap blows away the competition in this space in my opinion. Amplitude was the closest competitor but did not have the ease of instrumentation that Heap offers out of the box. Google Analytics has gotten worse year after year and was borderline worthless for our business, as tracking the equivalent of Heap properties was not straightforward or easy to do, and pulling any detailed report beyond just a couple weeks of data caused heavy data sampling to occur due to our high volume, making most reports useless without dumping it into a database and querying against it which made self-service all but impossible for non-analysts.

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Heap is an incredible option in the user tracking space. I'd say the only time it may not be an appropriate option is for marketing teams who may want to plug up campaigns in ad platforms to specific key conversion points. But as far as digging into your product and understanding how your users behave, Heap definitely has a leg up on the competition.