Hoot hoot! Hootsuite gets the message out.
Kim Hoogenboom | TrustRadius Reviewer
June 13, 2019

Hoot hoot! Hootsuite gets the message out.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

It helps us see what our manufacturers and competition are saying every day. We are able to have similar communication but make it our own instead of a straight-up "share" forward. We can schedule ahead, yet have great flexibility with timing. It has helped us give our customers a consistent message from one source out to where they want to follow us.
  • Flexible scheduling system for social ahead of time.
  • Works on a phone and desktop.
  • Many ways to connect using their apps.
  • We can see who is talking about us socially or via a review all in one place.
  • Does not work with snap chat without other apps/integrations.
  • Difficult to work with youtube and Instagram in all the ways people communicate on those platforms.
  • Wish they would make it easier (less expensive) to run contests.
  • Would be nice to have better analytics for free.
2 - Marketing, Advertising, Promotions
  • Using social networks are a way to broadcast out to potential customers that we are hearing for their needs.
  • Pulls in about 90% of what we have found out people say about us when they reference our business.
  • An inexpensive tool that does two things well, let's us be seen socially 4 ways and lets us see when others talk about us.
  • Buffer
Didn't like how it's integration felt a bit invasive in that social network. Tried to automate more than evaluate.
Didn't I just do this in pros and cons? It is well suited for a business that wants to communicate out the same message each time in a unified way so customers can hear from the business in the social media option of their choice. Where the tool lacks is in creating ways for the business to build engagement. They used to have more options for contests, post via hashtag, run a giveaway. That is all now stuff that requires upgrades.

Hootsuite Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
8
Content planning and scheduling
9
Audience targeting
5
Content optimization
Not Rated
Workflow management
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
7
Bulk actions
Not Rated
Lead generation
3
Content marketing
8
Paid media management
3
Campaigns and promotions
1
Twitter
10
Facebook
10
LinkedIn
6
Instagram
4
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
3
Real-time tracking
2
Competitor analysis
Not Rated
Role-based user permissions & privileges
5
Mobile access
5