Great Tool for Small Businesses and Startups to Increase Marketing & Operational Efficiencies
November 25, 2021

Great Tool for Small Businesses and Startups to Increase Marketing & Operational Efficiencies

Ian Rumpp | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

Hootsuite allows us to easily schedule and monitor our social presence. It allows for greater security of our platforms with a centralized login that allows new employees to access everything from one place. It also allows us to maintain an executive-level reporting dashboard to keep everyone in the loop about social metrics & progress.
  • Scheduling content
  • Integrating with social platforms
  • Reviewing & editing drafts
  • Deeper integration for tagging & trends
  • Video publishing for new platforms like TikTok
  • More organization for customer service response
  • Positive marketing efficiency for scheduling
  • Positive brand monitoring efficiencies through the dashboard
  • Operational efficiencies for post workflows & approvals
Hootsuite provides a better dashboard view of your brand platforms and streams, easy to like/retweet/respond to posts. Allows for more social platform integrations than the others, and with upgrades to the Pro & Higher plans, you can manage workflows, permissions, users, etc. in a much more controlled and organized way.
I haven't had to use Hootsuite support much, but they have great training resources and FAQs that allow my team to understand new features, build reports, and solve problems without having to involve support personnel.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Hootsuite is perfect for small businesses or startup companies that need to automate social scheduling. It allows us to plan out large amounts of content without having to constantly log in, post natively, and monitor. It also allows for great collaboration between team members during approval processes prior to live posting.

Hootsuite Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
5
Sentiment analysis
Not Rated
Broad channel coverage
7
Content planning and scheduling
8
Audience targeting
7
Content optimization
7
Workflow management
6
Automated routing and prioritization
6
Customer interaction histories
Not Rated
Bulk actions
9
Lead generation
Not Rated
Content marketing
8
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Twitter
10
Facebook
10
LinkedIn
10
Instagram
8
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
8
Real-time tracking
8
Competitor analysis
8
Role-based user permissions & privileges
8
Mobile access
8