Item: Hootsuite
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use Hootsuite to schedule social media posts on all social handles (LinkedIn, Twitter, IG, and FB) for one of our clients. The platform generally makes it easy to post the following month's content in advance so we are not having to post in real-time or every single day.

Pros and Cons

Easy to use
Provides good analytics
Provides good external content (webinars, blog posts, etc.)

Reconnecting profiles (I have to do this often)
The platform is routinely down and not available to use
Platform sometimes does not schedule my posts as planned

Return on Investment

We use Hootsuite for social scheduling and Sprout for content analytics. I think Hootsuite could work on the analytics part.
Hootsuite is easier to use than Sprout for social scheduling, so it makes my job easier.
Hootsuite is routinely down, which negatively impacts my time management.

Alternatives Considered

Sprout Social

Hootsuite is much better at scheduling than Sprout because it is easier. Sprout has all sorts of caveats and workarounds that you have to pick up when learning the platform. Sprout's analytics are great and make it easy to compile monthly and quarterly reports for our client that uses it.

Support Rating

I've had to contact Hootsuite a couple of times, and the only real option is through the chat function. I normally prefer the chat function, but sometimes you just need to pick up the phone and talk to a person. I've found the hold times too long when I try to do that, so I always end up using the chat function. Sometimes the customer service reps don't understand what I am trying to ask.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Hootsuite go as expected?

I wasn't involved with the implementation phase

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

Hootsuite is really easy to use and user-friendly. When my colleague trained me on how to use it, I was able to pick up schedules for the client within a day. I joke that it's so easy to use, my dog could probably figure it out. My problem with Hootsuite is that [in my experience] it's routinely down for maintenance or is just not available, so I have to go back and schedule posts that may not be the best time for me. That's frustrating.

Easy and Simple to Use – But Has Some Hiccups

Software Version

Overall Satisfaction with Hootsuite