Item: Hootsuite
Rating: 8
Author: Natalie C. Winslow

Overall Satisfaction with Hootsuite

Use Cases and Deployment Scope

We use Hootsuite to schedule social media posts, come up with content ideas, and collaborate on social media content. It allows us to have our social media work streamlined and easy to access with a variety of users. We use it for our own social media and for our clients' social media.

Pros and Cons

Pros

Social media scheduling
Sharing content across platforms
Filtering out to see only content that is applicable

Cons

Content ideas
Integrating with Canva
All of Instagram's content types

Return on Investment

It helps quite a bit with efficiency.
Its preview feature helps us create attractive posts.
It saves time.

Alternatives Considered

Sprout Social and Buffer

I've tried other scheduling platforms, and I just keep returning to Hootsuite. I like the interface, I understand the layout, and I appreciate what the platform does. My only complaint is that Hootsuite used to have more content suggestions, which can be really valuable for some customers who just need regular content and not a lot of strategy.

Key Insights

Do you think Hootsuite delivers good value for the price?

Not sure

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

Hootsuite is great for most organizations who need a social media management and scheduling tool. For people who use TikTok, Snapchat, and Pinterest frequently, I can't speak to how well it works. I've had trouble getting it to work the way I need it to for Pinterest, but for most of my needs, I really appreciate it.

Hootsuite: Easy to Use, Makes My Job Easier

Software Version