Hootsuite is Sweet But Pricey
December 01, 2021

Hootsuite is Sweet But Pricey

Mitchell Terpstra | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

Our creative agency uses Hootsuite to schedule and publish social content across a range of social media platforms for a variety of CPG brands and b2b clients.

Pros

  • Good all-in-one tool for social media management
  • Makes scheduling/posting across social platforms super easy
  • Generates analytics reports

Cons

  • Pricing can easily balloon as additional services, accounts, integrations are needed
  • In past, sometimes had problems probably displaying media when published (images, GIFs, videos)
  • Have to use OWLY short links or pay for expensive custom link generators
  • Dramatically increased marketing efficiency by reducing [the] time/effort needed to manage social accounts
  • Freed up much more bandwidth to focus on creating content rather than posting/scheduling/reporting
  • Allowed us to effectively take on more clients bc of saved time/labor
Hootsuite was an earlier established player in the field than both Sprout Social and Sendible. It seems both have caught up in terms of robustness and features. Sendible gave our team the most issues with publishing content. Sprout Social is where our team settled on bc of affordability/scalability.
[We had] no issues getting [the] support needed from [the] HootSuite team.

Do you think Hootsuite delivers good value for the price?

No

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Hootsuite used to have one of the best free services out there for small and midsized organizations' social posting needs. But once our agency needed to scale (i.e. adding more clients and/or more social accounts), Hootsuite quickly became a less-affordable option relative to the other social management services out there.

Hootsuite Feature Ratings

Not Rated
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
7.0
Content planning and scheduling
7
Audience targeting
6
Content optimization
6
Workflow management
9
6.0
Automated routing and prioritization
Not Rated
Customer interaction histories
6
Bulk actions
6
6.0
Lead generation
4
Content marketing
8
Paid media management
6
Campaigns and promotions
6
7.8
Twitter
10
Facebook
8
LinkedIn
7
Instagram
6
Pinterest
8
YouTube
Not Rated
6.0
Campaign success analytics
7
Real-time tracking
5
Competitor analysis
Not Rated
8.0
Role-based user permissions & privileges
8
Mobile access
8

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