A Great Social Marketing Tool
Updated December 09, 2021

A Great Social Marketing Tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

We used Hootsuite for social media content management and insights. It was implemented so that our team could use one platform to post and schedule rather than having to post natively to each site. It is a big time saver in that way! It is also great for community management and being able to reply directly to our customers from the platform without having to go to each social site individually. You can mark comments/messages as complete or save for later if needed. The analytics also helped us grow our audience and see the changes over time. It’s nice being able to segment and see just one site or all.
  • Very easy to use
  • Instagram posting and scheduling from desktop
  • AutoSchedule feature which allows optimal posting times across social sites
  • Organized feed view
  • Easy to edit and delete posts
  • Limited scheduling capabilities. Have to repost if you want to schedule it multiple times rather than selecting more than one post time.
  • Customer service takes a while
  • Pricey compared to others
  • Saved time for social media coordinator when it comes to posting across platforms
  • Helps us track customer comments and sentiment
Hootsuite allows you to post directly to Instagram without having to use the mobile app and a notification system like other social media content platforms. This is such a great feature, especially for those who post to Instagram frequently! You can also schedule videos to Instagram which is a huge plus as well!
Every time I’ve needed support, it’s been helpful but has taken a long time to get a solution. I wish the live chat function was more useful. Otherwise, it’s not too bad!

Do you think Hootsuite delivers good value for the price?

Not sure

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

It is a very good tool for those just starting out with social or a small business with not as many social sites to keep track of. I can see it being overwhelming if you have a ton of accounts, but for our purposes it is great! You can see all of the streams right [on] the platform and manage everything in one spot.

Hootsuite Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Content planning and scheduling
8
Automated routing and prioritization
7
Customer interaction histories
9
Bulk actions
7
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Twitter
10
Facebook
10
LinkedIn
10
Instagram
10
Pinterest
8
YouTube
9
Campaign success analytics
8
Real-time tracking
9
Competitor analysis
8
Role-based user permissions & privileges
8
Mobile access
9