Hootsuite Provides Valuable ROI for Nonprofits
December 08, 2021

Hootsuite Provides Valuable ROI for Nonprofits

Elizabeth Newbould | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

Hootsuite helps us organize our social media content for Facebook, Instagram, Twitter, and Linkedin. It helps save time by being able to easily make changes or adjust our schedule. It is one of the best ROI decisions we have made for the organization's marketing. As a nonprofit, the cost of any software is a big factor, however, the time savings for us is immense by using Hootsuite for social media management.

Pros

  • Social media scheduling
  • Social media planning
  • Social media management
  • Social media publishing

Cons

  • Publishing through Hootsuite to Instagram, you can only publish one picture, which is a problem.
  • Sometimes it requires I crop pictures that if I were to publish on a platform directly it wouldn't make me edit.
  • The analytics have improved, but adding a suggestion area would be amazing.
  • Time-saving social media publishing
  • Stress free planning
  • Consolidation of marketing efforts
Hootsuite is more cost-effective than many of the alternatives, particularly for nonprofits. It is also easy to set up, is extremely user-friendly, has stellar customer service and support, and provides excellent analytics. Additionally, Hootsuite is a trusted brand that is continuing to grow and shape the Social Media Management platform market. In the long run, there really was no better option out there for our organization.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

I think Hootsuite is a great option for social media scheduling, for any organization, but especially nonprofits. The nonprofit discount makes using Hootsuite a no-brainer decision for nonprofits of any size. Hootsuite is perfect for scheduling holiday messages or the dates throughout the year when you know certain content needs to be scheduled, it makes planning ahead easier and thus reduces stress on marketing teams by freeing them up to handle the day to day responsibilities.

Hootsuite Feature Ratings

9.7
Boolean keyword searches
10
Sentiment analysis
10
Broad channel coverage
9
9.0
Content planning and scheduling
10
Audience targeting
8
Content optimization
8
Workflow management
10
8.7
Automated routing and prioritization
8
Customer interaction histories
8
Bulk actions
10
8.5
Content marketing
8
Campaigns and promotions
9
9.3
Twitter
9
Facebook
10
LinkedIn
10
Instagram
8
8.3
Campaign success analytics
8
Real-time tracking
8
Competitor analysis
9
9.0
Role-based user permissions & privileges
9
Mobile access
9

Hootsuite Support

Overall Hootsuite's support has been wonderful. As with every social media management platform, there have been a select number of times where we have experienced system-wide outages. However, whenever there has been a glitch or issue Hootsuite's customer service has been quick to answer or handle the limited number of issues we have had over the past 18+ months.

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