Hootsuite is Great at Accessibility
February 13, 2022

Hootsuite is Great at Accessibility

Corinne Malo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Enterprise

Overall Satisfaction with Hootsuite

I used Hootsuite to help schedule social content on several social media channels for multiple brands. I would use the calendar for scheduling, and I would use the listening tool to keep up with comments and at-mentions for our brands across social channels such as Facebook, Twitter, Pinterest, Youtube, and Instagram.

Pros

  • Social media content scheduling
  • Response management
  • Aggregating social channels in one central location

Cons

  • Could have more robust reporting
  • Better scheduling for certain platforms, such as Pinterest
  • Really helps with content management
  • Helps show a visual representation of the number of posts per month/quarter as well as results on those posts
  • Helped manage inbound messages from consumers on our social channels, and was especially helpful on Twitter and Facebook where we got a lot of customer service messages
We originally used Hootsuite and we really loved it, however, we switched to Khoros (then Spredfast) because our parent company had a global contract with them, and we had to switch. We were able to get more robust reporting from Spredfast, but Hootsuite was more user-friendly and they had great customer service.
We had a dedicated account manager who was always there to answer our questions and was really responsive. Even though they were based in Canada they flew to our offices a couple of times to help with the implementation of Hootsuite in our organization. They had really phenomenal customer service.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

I think Hootsuite is a great starting platform for anyone who is looking for a tool to help schedule content on multiple social channels. I think it's a great tool to help with distribution and keeping on top of comments on those social channels. It's also a really great platform for anyone on a budget because their free version is really robust for what it provides. However, Hootsuite does not have the best reporting platform (when I used it anyway), and if you're managing multiple brands, it's tricky to add several accounts that you manage in one account.

Hootsuite Feature Ratings

Boolean keyword searches
7
Filtering out noise/spam
3
Sentiment analysis
7
Broad channel coverage
9
Content planning and scheduling
10
Audience targeting
7
Content optimization
10
Workflow management
10
Automated routing and prioritization
7
Customer interaction histories
9
Bulk actions
10
Lead generation
6
Content marketing
10
Paid media management
7
Campaigns and promotions
7
Twitter
10
Facebook
10
LinkedIn
10
Instagram
10
Pinterest
6
YouTube
6
Campaign success analytics
6
Real-time tracking
8
Competitor analysis
5
Role-based user permissions & privileges
10
Mobile access
9

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