Helpful platform if you have need to run multiple social accounts that aren't covered by Meta Business.
July 13, 2022
Helpful platform if you have need to run multiple social accounts that aren't covered by Meta Business.
Score 7 out of 10
Vetted Review
Verified User
Software Version
Hootsuite Pro
Overall Satisfaction with Hootsuite
I used Hootsuite to schedule our Facebook, Instagram, and Twitter posts. I also used it to view when our pages got direct messages from users. I used Hootsuite at multiple education companies over the span of five years and was the primary user of the program as well as the team member who urged management to adopt the platform. It is a very helpful way to see all of your social media in one place, as well as be able to easily duplicate posts that you can tweak for each platform.
- Helpful scheduling/planning for multiple social media platforms.
- Well laid-out post creation interface.
- Convenient weekly statistics on each of your accounts.
- Periodically social accounts will come un-linked and cause your posts to not publish.
- Customer support is incredibly difficult to get in touch with if you have a need for an actual person and they aren't very fast to respond. You basically have to lie to their chatbot if your issue isn't listed in the drop-down menu or else you'll never be able to get into contact with a human, as they lack an "other" or "not listed" option in the issue selection interface.
- It allowed for faster scheduling and creating of content.
- It enabled me and my team to see at a glance what was happening on our platforms daily.
- It allowed us to do the majority of our social media work all in one place.
- Sprout Social, Later and HubSpot Marketing Hub
Ultimately, we selected Hootsuite for the benefits-to-cost ratio it had. Sprout Social has an incredibly robust platform with great social listening, a nice scheduling calendar, and a lot of metrics you can view, plus team post creation and approval flows. It's an impressive platform but was far beyond our budget range. Later is a nice platform for Instagram, but ultimately the only truly outstanding features it had (when I evaluated it) were the ability to look at how your profile grid would lay out and the ability to have a uni-link that lets users click to destinations from images that are a duplicate of your feed. Great additional features, to be sure, but they were not important enough for my team to pay for a platform when we can use Meta Business for free since scheduling is currently our biggest concern. I used HubSpot Marketing Hub at a previous company. It was convenient for management to be able to see what was going out since they already did most of their work in Hubspot. It was a fairly basic platform that only allowed for scheduling normal feed posts.
Do you think Hootsuite delivers good value for the price?
Yes
Are you happy with Hootsuite's feature set?
Yes
Did Hootsuite live up to sales and marketing promises?
Yes
Did implementation of Hootsuite go as expected?
Yes
Would you buy Hootsuite again?
Yes