Item: Hootsuite
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Allows cross-posting on multiple platforms, as well as monitoring social media. Hootsuite also allows us to schedule post, duplicate posts, save drafts and much more. As one person managing six different accounts, being efficient is key and Hootsuite allows me to navigate various platforms at once. It's definitely worth having.

Pros and Cons

I can save a draft of a message and quickly access it for future postings whenever I need.
I'm able to write one message and push it out to three or four platforms at a time, and especially like being able to customize (remove hashtags on Facebook posts).
The grid view and ability to customize viewing windows mean I never miss a mention of our municipality on social media. It catches things the main platforms themselves don't.

I wish I could have Hootsuite automatically delete hashtags from my Facebook posts, which would save me having to delete them manually before hitting post to multiple accounts.
Hootsuite doesn't work great when trying to add multiple photos to an Instagram post.
I wish there was an ability to have notifications from accounts pop up or somehow notify me elsewhere on my computer. You might need an app rather than a browser window to accomplish this however.

Return on Investment

I haven't been here long enough to know fine details, but my bosses tell me they haven't seen social media numbers this high, ever. I give Hootsuite some of the credit for that (because I deserve some, too!).

Alternatives Considered

Canva and Facebook Business Manager

I'll be honest - my predecessor had Hootsuite and I was stuck with it. But I'm glad I've had it, and compared to the other platforms I've used in the past it's miles better.

Granted, I haven't used the top competitors and only know things like Canva and Facebook Business Manager. So take that for what it's worth.

Support Rating

I haven't had to deal with Hootsuite to know enough about its support features. All I know is it's worked for what I need when I needed it.

Oh, you're asking about how I support Hootsuite? Well, lots. I don't have a bad thing to say about it really. It does what it says it does, and it does it well. I think there's some branding in there too - I knew it was good before I used it, you know?

Key Insights

Do you think Hootsuite delivers good value for the price?

Not sure

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

Hootsuite works great for a variety of customers, be they individuals, businesses, or governments. I find it saves our organization time and money by quickly getting messages out to multiple platforms, instead of the old way where you had to copy-paste the same message to three different places.

I can't emphasize enough how important the schedule manager is, either. We regularly have dozens of posts planned.

Lives up to its billing

Software Version

Overall Satisfaction with Hootsuite