Don't think twice. Hootsuite is a no brainer.

Being able to schedule posts is a game changer. It allows me to get ideas out of my head and off of my to do list without keeping tasks and reminders that would have to last for weeks at a time.

Besides that, a high-visibility calendar lets us see at a glance when we're light on social media content, and even more importantly, when we're too heavy and when something might get lost.

When I have an event, I'll design a whole package of materials including email copy, email graphics, print materials, social media graphics, and social media posts. Thanks to online tools, I can schedule all of those the moment they're created (or approved), and then I *don't need to think about them anymore*.