Great product
March 10, 2026

Great product

Jeff Beach | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Team

Overall Satisfaction with Hootsuite

We primarily use Hootsuite for high level analytics and we are also leveraging the RSS plugin to automate our secondary social accounts. We are a media site that operates over 100 social accounts so the RSS functionality has been crucial to keeping these accounts active and relevant. The analytics and custom dashboards are also useful.

Pros

  • Analytics
  • Custom Reports
  • Automation

Cons

  • Accounts frequently get disconnected and it's often hard to tell if they have been reconnected or not
  • User management is a bit clunky
  • Automation has afforded us valuable cost savings
  • Custom reports allow me to easily share important analytics with the rest of the org
UI is a bit clunky but overall the important features are easy enough to use and readily available
We have really benefitted from the automation in particular but we use the content planning features on a daily basis to ensure that relevant content is reaching the right audiences
  • Sprout Social
Better pricing, automation support and overall a better feature set

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Hootsuite is well suited for social teams of any size to streamline their analytics, content planning and publishing. It's easy to use and does the important things well enough across the board.

Hootsuite Feature Ratings

Boolean keyword searches
5
Filtering out noise/spam
5
Sentiment analysis
8
Broad channel coverage
8
Content planning and scheduling
9
Audience targeting
9
Content optimization
9
Workflow management
10
Automated routing and prioritization
6
Customer interaction histories
5
Bulk actions
6
Lead generation
5
Content marketing
9
Paid media management
9
Campaigns and promotions
9
Twitter
9
Facebook
9
LinkedIn
9
Instagram
9
Pinterest
9
YouTube
9
Campaign success analytics
9
Real-time tracking
9
Competitor analysis
9
Role-based user permissions & privileges
4
Mobile access
8

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