A handy straight forward program
July 08, 2015
A handy straight forward program
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Hootsuite Enterprise
We currently use Hootsuite to manage our primary social media channels (Facebook, Twitter, Google+) and to interact with our parent company and sister brands. The primary reason for using the software is to better organize and review our posts before they post on various channels. Since our whole group uses the program I can see which brands are pushing out messages at a given time to help serve the overall strategy of the parent company.
Pros
- The scheduling layout is superior to any other products on the market
- Ability to add group members and change access for each member on the fly is very handy
- The contacts interface is nicely arranged and helpful in looking for followers of influence
Cons
- The software is very inconsistent with formatting for Facebook & Google+. At times it will set up a post to render nicely in the channels and at other times it will not show an image or show sloppy formatting where it's better to post directly in the channel.
- I wish there was a good way to post directly to as many channels as possible and just hit up the differences between the channels instead of having to create separate posts for different channels so that formatting will work correctly.
- The streams are handy, but if you have quite a few channels it is hard to navigate quickly to what you want to see. If there was a better way to break down or temporarily hide sections it would be very handy.
1 - In our direct organization I am the only person who uses Hootsuite. However throughout the parent organization there are 25 users.
- Hootsuite has helped me become more efficient and organized with our primary social media feeds. I have not measured an overall ROI, however after trying another system I do end up saving at least 1-2 hours a week vs. not using the program.
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