TrustRadius
Hootsuite Enterprise Review 18 of 43
Hootsuite Enterprise Review: "A handy straight forward program"
https://www.trustradius.com/social-media-managementHootsuite EnterpriseUnspecified7.8244101
Greg Simerlink profile photo
July 08, 2015

Hootsuite Enterprise Review: "A handy straight forward program"

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Hootsuite Enterprise

We currently use Hootsuite to manage our primary social media channels (Facebook, Twitter, Google+) and to interact with our parent company and sister brands. The primary reason for using the software is to better organize and review our posts before they post on various channels. Since our whole group uses the program I can see which brands are pushing out messages at a given time to help serve the overall strategy of the parent company.
  • The scheduling layout is superior to any other products on the market
  • Ability to add group members and change access for each member on the fly is very handy
  • The contacts interface is nicely arranged and helpful in looking for followers of influence
  • The software is very inconsistent with formatting for Facebook & Google+. At times it will set up a post to render nicely in the channels and at other times it will not show an image or show sloppy formatting where it's better to post directly in the channel.
  • I wish there was a good way to post directly to as many channels as possible and just hit up the differences between the channels instead of having to create separate posts for different channels so that formatting will work correctly.
  • The streams are handy, but if you have quite a few channels it is hard to navigate quickly to what you want to see. If there was a better way to break down or temporarily hide sections it would be very handy.
1 - In our direct organization I am the only person who uses Hootsuite. However throughout the parent organization there are 25 users.
  • Hootsuite has helped me become more efficient and organized with our primary social media feeds. I have not measured an overall ROI, however after trying another system I do end up saving at least 1-2 hours a week vs. not using the program.
TweetDeck is focused primarily on Twitter and while good at what it does it just can't compete against what all you can do with Hootsuite. There are a few other demos I tried of other software, but none of it really even rates a mention.
I do like Hootsuite, but there are always new programs out there and I would like to see what some of them are about. If any of them can provide me with a better interface and more tools that meet my specific needs then I will choose them.
After trying a few different competing programs I felt that Hootsuite was the most robust and reliable of them all. If you are handling more than three channels it is well worth using this software. If you are looking for a great source of analytics though you will be a bit disappointed. This section seems to be an afterthought and while it does give some decent insight I find it just augments other reports I find elsewhere.

Hootsuite Enterprise Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Content planning and scheduling
8
Audience targeting
7
Content optimization
Not Rated
Workflow management
9
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
9
Lead generation
Not Rated
Content marketing
8
Paid media management
Not Rated
Campaigns and promotions
8
Twitter
10
Facebook
8
LinkedIn
Not Rated
Google+
8
Instagram
Not Rated
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
Not Rated
Role-based user permissions & privileges
9
Mobile access
6