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Hootsuite - The Clunky and Overwhelming Campaign Manager That Will Boost Your Reach
Updated August 24, 2023

Hootsuite - The Clunky and Overwhelming Campaign Manager That Will Boost Your Reach

Brandon Stuhr | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hootsuite

Using Hootsuite allows me to track my posts across multiple platforms so I don't have to use Wordpress's subscription tool. It also offers quite the variety of social media platforms to post on, as well as campaign management.
  • Variety of social media platforms, this allows you to not only track campaigns on Facebook but Twitter, Instagram, etc.
  • As long as you know how to read stats, there is plenty of detail information provided on every one of your campaigns. This stands out against competitors as I feel you receive the most information for your money.
  • The interface is incredibly clunky. I felt that it would struggle often when I would try to complete a campaign.
  • The service is a bit overwhelming to use at the start. If you don't understand many of the features, there are plenty of 3rd party groups to receive information from.
  • Overall, we didn't have a major impact on our biggest objective. Individually it worked on the small projects, not the overall picture.
  • Due to its complex and overwhelming interface, many of our users denied using it.
This is our first product to implement in this field. We will update once we move over to another one.
If you are working on brand management across multiple social media platforms like Facebook, Twitter, Instagram, Soundcloud, then it would be a great fit for the service's versatility. If you are only working on one platform, you will be better off just focusing on the utilization of the platform's ad service.

Hootsuite Feature Ratings

6.8
Boolean keyword searches
6
Filtering out noise/spam
7
Sentiment analysis
6
Broad channel coverage
8
8.5
Content planning and scheduling
9
Audience targeting
8
Content optimization
8
Workflow management
9
6.3
Automated routing and prioritization
6
Customer interaction histories
7
Bulk actions
6
8.5
Lead generation
7
Content marketing
9
Paid media management
8
Campaigns and promotions
10
8.0
Twitter
8
Facebook
9
LinkedIn
7
Google+
7
Instagram
9
Pinterest
8
YouTube
8
6.7
Campaign success analytics
6
Real-time tracking
7
Competitor analysis
7
5.5
Role-based user permissions & privileges
6
Mobile access
5

Hootsuite ROI and Support

Easily our biggest pain point before switching to Hootsuite was proper social tracking and running campaigns across multiple platforms. Once we switched to Hootsuite, we were not only able to run everything (or most platforms) from one main social hub, but we were also able to easily compare and contrast our performance across each different campaign natively.
Since using Hootsuite as our central hub was key to our daily operations, the native social custom service features made Hootsuite an essential piece of our online presence toolkit. While we didn't dive too deep into contacting our B2C customers within Hootsuite, the software made it easy to not only have access to their data file but to easily keep track and manage each inquiry.
Hootsuite was incredibly easy to work with while we were considering evaluating the software. While we were initially pitched in a live chat while perusing the site, the live demo was thorough and answered the majority of questions that were brought up during the process. Everyone should at least sit down and take a demo to experience expert customer service themselves.
I was a major player in the implementation of Hootsuite for my online brand. Overall I was satisfied with how easy and interesting the process was for incorporation Hootsuite into our active workflow.
  • Online Training
While there was plenty of help setting up and getting Hootsuite up and running, I'm personally not one to reach out for additional help. However, Hootsuite has garnered praise from many outlets and creators online, which allowed me plenty of resources to learn and answer any of my pending questions with just a little research on my end.

Using Hootsuite

2 - Hootsuite applications allow users to enhance the reach and view of your products or reviews.