Using Hootsuite allows me to track my posts across multiple platforms so I don't have to use Wordpress's subscription tool. It also offers quite the variety of social media platforms to post on, as well as campaign management.
Variety of social media platforms, this allows you to not only track campaigns on Facebook but Twitter, Instagram, etc.
As long as you know how to read stats, there is plenty of detail information provided on every one of your campaigns. This stands out against competitors as I feel you receive the most information for your money.
If you are working on brand management across multiple social media platforms like Facebook, Twitter, Instagram, Soundcloud, then it would be a great fit for the service's versatility. If you are only working on one platform, you will be better off just focusing on the utilization of the platform's ad service.