The Industry Standard in Social Media!
July 24, 2018

The Industry Standard in Social Media!

Alison Rivera | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite Pro

Hootsuite is used by our Marketing Department to schedule our content across all our social media profiles. This helps streamline our Social Media marketing practices into much easier tasks.
  • Schedule Postings at Optimal Times to increase reach and visibility of posts.
  • Streams are useful when wanting to track if people are talking about the brand online.
  • Content sources, like UpContent, are great when need inspiration for what to post.
  • I wish the Instagram Scheduling had a grid preview where you could see how the posts will look on the profile. A lot of other schedulers are already doing this.
  • The reporting isn't always correct, sometimes the numbers are inflated.
  • I wish you could schedule at Optimal Times across multiple days instead of just on the same day.
2 - Marketing Coordinator, Director of Marketing, Social Media Optimization, Content Marketing, Digital Marketing
  • HootSuite has saved our Marketing Coordinator tons of time every week by letting her schedule all of the week's posts at once and check in lightly during the week.
  • HootSuite has made it very simple to connect with our audience using Keyword Streams.
  • HootSuite has made it easy to have a bird's eye view of our brand on Social Media.
  • Buffer
I like HootSuite a lot more than Buffer. It is just easier to use and very intuitive. We had a new hire pick up HootSuite in less than a week and she had set up our content sources shortly there after. Also their blog is amazing and they are constantly updating it to feature new advice and ways to have success on social.
Hootsuite has quickly become the industry standard when working with Social Media Marketing. I'm excited to try their new "Boost" feature that tells you the best posts on Facebook to add money to and increase reach. Especially in the world of digital marketing today, you need to be familiar with HootSuite since many competitors have similar layouts.

Hootsuite Feature Ratings

Boolean keyword searches
9
Sentiment analysis
10
Broad channel coverage
10
Content planning and scheduling
10
Workflow management
7
Bulk actions
7
Content marketing
9
Paid media management
6
Campaigns and promotions
6
Twitter
10
Facebook
10
LinkedIn
10
Google+
10
Instagram
10
Pinterest
10
YouTube
10
Campaign success analytics
5
Real-time tracking
10
Role-based user permissions & privileges
10
Mobile access
10