Hootsuite is a solid choice for social media planning
August 31, 2018
Hootsuite is a solid choice for social media planning
Score 8 out of 10
Vetted Review
Verified User
Software Version
Hootsuite Pro
Overall Satisfaction with Hootsuite Pro
Hootsuite Pro allows for easy scheduling of multiple social media accounts. It is used solely by the Marketing Department and was brought on to allow for proper time management and easy planning. The ability to schedule a month+ of social posts throughout numerous networks enables us to focus on other areas for business development.
- Scheduling
- Management
- Analytics
- UI Enhancements
- Get rid of the point system for reports
- Enhanced reporting/insight
1 - As of now, only one individual within the organization uses Hootsuite. They are in charge of all digital assets including but not limited to social media management, retargeting/remarketing efforts and website maintenance. The business functions they represent is digital growth, an increase in website traffic, reduction of bounce rates and an increase in online conversion/lead generation.
- Content planning
- Social media scheduling
- Lead generation via social media
- Buffer and Sprout Social
From a UI perspective, Buffer reigns supreme and Sprout Social has the best reporting/insight options. To be quite honest, Hootsuite is comparable from a content planning and scheduling standpoint as well as a price. At the end of the day, what is preferred for the team who is going to be using the program should be taken into consideration. Do they prefer a nice UI? Are the reporting functions sufficient?