Hootsuite is a solid choice for social media planning
August 31, 2018

Hootsuite is a solid choice for social media planning

Stefanie Cash | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite Pro

Hootsuite Pro allows for easy scheduling of multiple social media accounts. It is used solely by the Marketing Department and was brought on to allow for proper time management and easy planning. The ability to schedule a month+ of social posts throughout numerous networks enables us to focus on other areas for business development.

Pros

  • Scheduling
  • Management
  • Analytics

Cons

  • UI Enhancements
  • Get rid of the point system for reports
  • Enhanced reporting/insight
1 - As of now, only one individual within the organization uses Hootsuite. They are in charge of all digital assets including but not limited to social media management, retargeting/remarketing efforts and website maintenance. The business functions they represent is digital growth, an increase in website traffic, reduction of bounce rates and an increase in online conversion/lead generation.
  • Content planning
  • Social media scheduling
  • Lead generation via social media
From a UI perspective, Buffer reigns supreme and Sprout Social has the best reporting/insight options. To be quite honest, Hootsuite is comparable from a content planning and scheduling standpoint as well as a price. At the end of the day, what is preferred for the team who is going to be using the program should be taken into consideration. Do they prefer a nice UI? Are the reporting functions sufficient?
While Hootsuite does allow for easy scheduling and management of multiple social media account, the UI makes it a bit difficult to navigate as compared to other social media tools. With that, a learning curve is presented. However, once it is overcome, Hootsuite is a valuable tool.

Hootsuite Feature Ratings

10.0
Boolean keyword searches
10
Filtering out noise/spam
10
Sentiment analysis
10
Broad channel coverage
10
10.0
Content planning and scheduling
10
Audience targeting
10
Content optimization
10
Workflow management
10
10.0
Automated routing and prioritization
10
Customer interaction histories
10
Bulk actions
10
10.0
Lead generation
10
Content marketing
10
Paid media management
10
Campaigns and promotions
10
10.0
Twitter
10
Facebook
10
LinkedIn
10
Google+
10
Instagram
10
Pinterest
10
YouTube
10
8.3
Campaign success analytics
8
Real-time tracking
10
Competitor analysis
7
10.0
Role-based user permissions & privileges
10
Mobile access
10

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