Hotjar makes survey tracking quick and easy
January 18, 2020
Hotjar makes survey tracking quick and easy
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Hotjar
Hotjar is used in my organization by all marketing departments to track qualitative data which includes survey feedback from members on how their experience has been when using our insurance website. We also use it to analyze heat maps of site pages so we understand which portion of a web page visitors are interested in most. Example: Are the new prospects more serious about shopping plans or are the existing members more curious about downloading the health insurance guide on the individual and family health insurance landing page. Based on these qualitative and quantitative insights around member behavior, we optimize layout and content of the pages so they are aligned with members' expectations. Ultimately, this leads to higher member repeat traffic, call-to-action engagement, and retention of existing members or acquisition of new members. We also correlate Hotjar insights with Google Analytics so we can validate the survey trends and show deeper findings around leads, conversions, and personalization. Example: What areas of the website need more personalized experience and content or funnel changes.
Pros
- Hotjar is a great analytics tool to collect and analyze qualitative survey data. Because it does online surveys without impacting the web-user experience negatively.
- Hotjar is a valuable analytics tool to collect and analyze quantitative clickstream data such as banner ad clicks by location, because it does heat maps accurately without showing errors.
Cons
- Hotjar sometimes doesn't show full heat map of a page when it has content below the fold. Example: We recently observed our website homepage heat map is only showing the top of the page and we were unable to scroll or see the rest of the heat map below the fold. So, this issue needs to be fixed.
- Hotjar has limit on number of website pages where its heat map tracking can be implemented. Once that limit is crossed, it takes more time to activate heat maps across all pages. So, the time it takes to activate heat mapping of a page needs fixing.
- Hotjar drove positive impact on our business by improving member engagement. We were able to see increased lift in time spent and clicks on enroll (now call-to-action buttons) after acting on optimization insights gleaned by analyzing Hotjar survey and heat map data.
- Hotjar drove positive impact on our business by improving member conversions, because we were able to see increased lift in new member enrollments and existing member renewals after acting on optimization insights gleaned by analyzing Hotjar survey and heat map data.
- SurveyMonkey, SurveyGizmo and ForeSee
After using other similar survey and heat map products such as SurveyMonkey, SurveyGizmo, and ForeSee, I found Hotjar to be easier and faster to implement as well as quicker in showing survey results with lower investment. Hence, I selected Hotjar over other similar tools. I worked with our IT team to implement Hotjar in less than a week by simply adding their JavaScript tracking code on all pages of our website with a basic questionnaire with a short form length. And, triggered it on pages which seamlessly integrated with user experience. So, the survey response is higher with lower abandonment and less conflict with user experience, which led to no impact on engagement and conversions. All this was possible to do in less time and with lower resources because of Hotjar's ease of implementation and thorough documentation.
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