Overall Satisfaction
- At the moment it has helped me understand the level of prospect engagement. It has allowed me to segment potential students and cater my messages to where they are in the sales cycle.
- At the moment, I have not used enough to make this determination.
- We have been able to measure the impact of our digital marketing and streamline our efforts to maximize our spends.
Product Usage
- We use landing pages, email and blogging. It lets us know how our potential students interact with our site, and helps us understand what particular pay per click campaign is working.
Evaluation and Selection
We were not using any software in particular. We used Google Analytics to measure front-end traffic, but did not have any tracking capabilities.
We did not take part in the selection process.
Implementation
- Vendor implemented
Elliance.
Training
- Online training
Support
No - We rely on our marketing firm to help us through tech implementations.