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I love HubSpot
Updated June 17, 2015

I love HubSpot

Nancy Grossbart | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Modules Used

  • Landing Pages, Email, Campaigns, Lists, Workflows

Overall Satisfaction with HubSpot

HubSpot is being used by the marketing department for top and middle of the funnel marketing. We use it to convert interested students into applicants.
  • Great technical support. I can't say enough about this. The software is fabulous but the many features that make it great also make it complicated. I've been using it for 6 years and I still contact support often. They help me solve problems as well as talk me through new ideas I want to implement.
  • They are good listeners and are always improving the product with customer feedback. I remember a few years ago there was some issue where they stumbled in the advance communication of a change. The customer base went crazy. Right after that, they instituted a methodical communication program and I can't remember being surprised at anything since then.
  • The software adds to your productivity. In another review I gave years ago, I said that it was like adding an additional person or two to your staff.
  • They have a strange way of reporting when a prospect was converted to a customer. Even though they have explained it me numerous times, I can't keep it in my head because it doesn't really make sense. They report the conversion to customer on the day the customer first converted as a prospect, not on the day of the sale. I still don't get why.
  • Faster lead conversion
  • Easy to communicate with leads over time
  • Easy to organize and, of course, automate communications which increases efficiency by who knows how many times.
Google Analytics is great. It gives way more data than HubSpot. HubSpot, however, allows you to know and understand your visitors as people. The software stores them as people with likes and dislikes and then lets you communicate with them, on an on-going basis, based on their profile not just their website visits.
I have recommended it to many people but I always tell them it is very hard to do; it requires a major commitment. I also say that the rewards can be very great.

Using HubSpot

Because it does everything I need and way more.

HubSpot Implementation