When You're Not a Marketing Genius -- Try using a System that is and teaches you to be one.
Updated June 19, 2015
When You're Not a Marketing Genius -- Try using a System that is and teaches you to be one.
Score 8 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with HubSpot
Our organization started using HubSpot to help streamline outreach through social media and use that as sales generation for our B2C marketing. It helps us maintain timely and regular postings. We are now integrating it into our B2B lead generation and sales initiative. The process flow helps us let these channels cross where appropriate but separates them when the message needs to differ. We will soon begin integration with SurveyMonkey for further qualification of leads in B2B channels.
We use HubSpot internally and with an implementation partner. It is nice because we can see all relevant flows, processes to enhance each other's work and avoid overlaps.
We use HubSpot internally and with an implementation partner. It is nice because we can see all relevant flows, processes to enhance each other's work and avoid overlaps.
- We can write, load and schedule our blogs for a significant period of our marketing calendar for B2C and B2B and both.
- We can write load and schedule our social media activities to correspond with both our corporate marketing calendar and posts for specific events for our own or our resellers participation. This lets our B2B exposure improve to put our brand in front of the consumer market through other channels.
- We can integrate forms from HubSpot with Goldmine, our CRM system, so we are able to maintain complete history of all activities with a client or customer but still keep the pre-defined flow for marketing communications.
- HubSpot training programs are excellent ways for learning and using the product and also to add value for an employee.
- There are some ways HubSpot performs its actions that make it necessary for us to purchase additional functionality in other products we have used for much longer in order to integrate. Changing the way it works in these instances would provide us easier implementation and allow us to utilize it more completely.
- HubSpot's latest initiative to become our CRM system interferes with a CRM system which has MANY years worth of data, including links to documents, While I understand the need for some CRM "functionality" in a product like HubSpot, it is not comprehensive enough to be my CRM system.
- Integration with more social media platforms to address the changing consumer usage. For example, the shift of many age groups away from Facebook to Instagram.
- Hubspot has increased our employee efficiency by allowing us to contract with writers to provide copy and have it scheduled per our predefined calendar. It also allows employees to post as needed to provide information to our consumer and reseller community.
- We have been better able to utilize our marketing and advertising spend to reach our primary audience and then move forward, cost effectively, in smaller market segments to increase awareness and sales to those markets.
- Training programs to help employees become more efficient in product use and better understand marketing. It also helps them achieve individual and corporate growth objectives.
Less than 10,000