We really like HubSpot. Manufacturers, proceed with caution.
Anonymous | TrustRadius Reviewer
Updated February 04, 2015

We really like HubSpot. Manufacturers, proceed with caution.

Score 7 out of 10
Vetted Review
Verified User
Review Source

Software Version

Basic

Overall Satisfaction with HubSpot

It is primarily used by me for the purpose of outbound marketing emails and internal weekly newsletters. There are two others on our marketing team that know the basics but haven't been using the program that much as of late.
  • Fantastic customer service support
  • In-depth metrics reporting
  • Compatibility with other tracking URLs (i.e. Google paid ads)
  • Daily website activity reports (i.e. prospects who visit the site)
  • A daily or weekly email regarding a specific email or series of emails. MailChimp will send an email letting me know who has engaged with our email (i.e. opened, clicked, etc.) but HubSpot doesn't do that. As it stands, I have created a spreadsheet - email addresses down the left, email type (week 1, week 2...) across the top. I go into HubSpot, look for the email address and then check if the person opened our email and/or clicked and then send that to our field sales reps (not direct employees and therefore don't have access to the site). This is extremely timely. A second layer of this is I can do my report but I don't know if someone else has opened/clicked the email unless I go back in and compare my sheet to the HubSpot drop down. This takes a ton of time and I'd prefer to not have to do this.
  • Between reporting between email campaigns and website activity. For example, if Acme medical is on our site and we have someone (i.e. Dave) from Acme medical in our contacts lists then the website activity report should say that it's possible that Dave was the one to visit our site.
  • A way to track CTA from an email campaign to a YouTube video. It's better for us to post a video to YouTube rather than our WordPress site. However, if the CTA goes to the YouTube video then we've lost them.
  • Become better versed on how to help manufacturing companies. We've been on two webinars where we wrote in asking about how a specific topic relates to the manufacturing industry and they flat out didn't respond. They skipped over us. I attended INBOUND and the best speaker, for my industry, was from a marketing agency who works with manufacturing companies. HubSpot, in my opinion, as great as they are, doesn't know how to apply their portal to our industry, especially when working with a company like ours that manufactures custom goods on demand.
  • We have been able to turn 70+ leads over to our field sales force since May 2014. That might seem small to some companies but that's huge for us as we're just getting started (less than a year in with HubSpot). We didn't have this level of tracking before.
None. I joined the company after a contract with HubSpot was formed. My co-workers learned about HubSpot while at the DScoop Conference.
I think HubSpot has been a great add for us. My guess is that we'll add a second year on but at this point I think cost could be a big factor. We might be able to get the same basic level of service from another provider. It's yet to be seen.
I think HubSpot is great but the investment should be considered based on the industry. I belong to a trade organization of "friendly competitors" but I'm not sure they would find value in HubSpot.

HubSpot Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
8
Lead nurturing
8
Lead scoring and grading
Not Rated
Data quality management
9
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
9
Social profile integration
Not Rated
Dashboards
8
Standard reports
6
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

3 - Marketing, sales and graphics
1 - On a daily basis it's the Marketing Manager that uses HubSpot. The others are on an as needed basis. Not sure if that's what is meant by "support".
  • We can see which companies visit our website
  • We can send outbound emails to leads that our field sales force has been in touch with and track engagement rates.
  • We can track activity across various webpages
  • We use it as a weekly newsletter which helps to bridge the information gap between departments. It helps boost morale as people feel more connected to what it is that they do and/or make.
  • CRM - we have yet to learn about that tool