Hubspot is an Incredible Marketing Tool
Danielle Desko | TrustRadius Reviewer
December 22, 2014

Hubspot is an Incredible Marketing Tool

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with HubSpot

We use HubSpot for our marketing and sales efforts. It helps our overall strategies in both departments. It allows Marketing to show real ROI with each of our efforts. This let's us know what types of marketing strategies are working and those that are not and we can change our approach depending on the numbers we are seeing. It also allows us to automate most of our efforts.
  • Reporting
  • Automation
  • Campaign Organization
  • Social Media publishing
  • This is really hard to answer, because HubSpot has overall made my job easier. I would want more ways to personalize content for visitors.
  • Faster lead conversion
  • Higher traffic to our website
  • Simple ways to update our website
  • Organizing all our marketing efforts
My company was already using HubSpot when I joined the team, so I'm not sure how the selection process went. I do know that my supervisor said there really wasn't any one else that stood a chance against them. They constantly educate potential customers through the sales process, you never feel like they are selling you. Plus, everything they've promised to deliver has been delivered above our expectations.
  • Email marketing
  • Lead nurturing
  • Lead scoring and grading
  • Landing pages
  • List segmentation
  • Sales intelligence
  • Sales campaigns
  • Revenue cycle modeling
  • Integration with CRM system
  • Integration with webinar system
  • Social marketing
  • SEO
  • Blogging
  • Surveys
We seriously cannot do our jobs without HubSpot. For years Marketing never really had true reporting and metrics, a lot of things were left up to guesses. Now we have so many reports we have an answer for everything. We know exactly what is working in our Marketing efforts and WHY. It's great!
HubSpot is well suited for every industry. It works as a great platform for any website. It makes updating a website super simple and constantly helps show users different ways to approach marketing. I never felt like HubSpot wasn't helpful. I would just explain to HubSpot what your organizational goals are, and they can show you how HubSpot can help those goals.