We sell digital products - so why not market them the same way?
Updated April 08, 2015
We sell digital products - so why not market them the same way?
Score 10 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction with HubSpot
We use HubSpot for all our digital based marketing. With a strong focus on sharing content from the whole organisation. Our main KPI is lead generation - both buy and re-buy. We use most of the possibilities of the Pro package and are also looking into the new HubSpot CRM at the moment.
- Automation is well thought out - with great list segmentation posibilities. This is key for a small department.
- Reporting is flexible, so you can get it at the timing wanted. Important for future improvements.
- Great support. We are in Denmark, but have never experienced a bad support case.
- Can at times be cumbersome to setup workflows, even when you start out cloning existing procedures.
- Better search possibilities to investigate new contacts and new prospects is missing. Here you still have to go outside the product.
- Easier form design to fit the different environments we use them in.
- Must better internal lead handling from initial first contact to hand over to Sales.
- Organic traffic has more than doubled in less than a year
- Far better ROI compared to more traditional methods; like Direct Mails.
- MailChimp,Formstack
...and a lot of other smaller apps to help us with our marketing campaign. So the biggest improvement is that you have all the same options in one package. This fact is very very important. This also means that when we found HubSpot we really didn't look into alternatives, but talked to people who had allready implemented the solutions.
Less than 10,000
- Email marketing
- Lead nurturing
- Lead scoring and grading
- Landing pages
- List segmentation
- Sales campaigns
- Integration with webinar system
- Social marketing
- SEO
- Blogging