We sell digital products - so why not market them the same way?
Updated April 08, 2015

We sell digital products - so why not market them the same way?

Lars Ørhøj | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

We use HubSpot for all our digital based marketing. With a strong focus on sharing content from the whole organisation. Our main KPI is lead generation - both buy and re-buy. We use most of the possibilities of the Pro package and are also looking into the new HubSpot CRM at the moment.
  • Automation is well thought out - with great list segmentation posibilities. This is key for a small department.
  • Reporting is flexible, so you can get it at the timing wanted. Important for future improvements.
  • Great support. We are in Denmark, but have never experienced a bad support case.
  • Can at times be cumbersome to setup workflows, even when you start out cloning existing procedures.
  • Better search possibilities to investigate new contacts and new prospects is missing. Here you still have to go outside the product.
  • Easier form design to fit the different environments we use them in.
  • Must better internal lead handling from initial first contact to hand over to Sales.
  • Organic traffic has more than doubled in less than a year
  • Far better ROI compared to more traditional methods; like Direct Mails.
  • MailChimp,Formstack
...and a lot of other smaller apps to help us with our marketing campaign. So the biggest improvement is that you have all the same options in one package. This fact is very very important. This also means that when we found HubSpot we really didn't look into alternatives, but talked to people who had allready implemented the solutions.
HubSpot is now a well integrated part of our daily work routines. It has during the last months spread out into our support organization and even to our core developers. And off course Sales are getting more and more into the possibilities of the Marketing & CRM. Targeted and personalised campaigns are raising in numbers and we will develop on this in 2015.
Have a "content machine" setup before you start. This is a crucial part of your success with HubSpot. You need to be able to "feed the beast" to get the best results. The fit has been good for a organization of our current size (65). We are producing content in three languages which can feel cumbersome to handle in HubSpot, as it is handled in three totally segmented layers.