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HubSpot provides all of the tools for an efficient marketer.
Updated December 02, 2015

HubSpot provides all of the tools for an efficient marketer.

Evelyn Tapia | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • All

Overall Satisfaction with HubSpot

We provide inbound marketing services to our e-commerce and B2B clients. We also use HubSpot to market our digital agency. HubSpot facilitates and integrates over 80% of our marketing initiatives, including email, outbound, social, and content marketing.
  • HubSpot's best feature is the email workflow tool. Contacts are sent personalized emails based on actions they take with each email they receive.
  • HubSpot's Enterprise reporting capabilities are outstanding. It allows companies to pinpoint exactly which pages and activities generated the highest revenue. Companies no longer have to guess with marketing initiatives were successful for future investments.
  • HubSpot's social monitoring is excellent. The tool displays all engagement in one place, eliminating the need to rely on other social media monitoring tools.
  • HubSpot's blogging tool needs further development. The customization options are not as robust as other platforms and it takes long to load content.
  • HubSpot has had a positive impact in quick lead generation by implementing conversion paths (blog post, cta, landing pages, thank you pages, follow up email).
  • HubSpot has also had a positive impact on increasing traffic after we began creating content based on HubSpot's keyword opportunities.
  • HubSpot has increased the amount of marketing activities we can execute per client because of the great automation features.
100,000 to 250,000
Companies with a large contact database would greatly benefit from HubSpot. The data that is gathered on contact behavior creates endless opportunities for effective marketing strategies.

HubSpot Marketing Hub Feature Ratings

8.4
WYSIWYG email editor
6
Dynamic content
8
Ability to test dynamic content
7
Landing pages
10
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
8.8
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
9.0
Calendaring
9
Event/webinar marketing
9
9.0
Social sharing and campaigns
9
Social profile integration
9
9.7
Dashboards
9
Standard reports
10
Custom reports
10
7.5
API
8
Role-based workflow & approvals
9
Customizability
7
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
7

Using HubSpot

HubSpot's tools are extremely helpful for all areas of marketing.We are able to execute 90% of marketing activities through HubSpot, while integrating the other 10%. I can't image what my job as Inbound Marketing Specialist would be without having all the tools on one place.