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Keeps Us Moving on the Inbound Marketing Train
Updated November 23, 2015

Keeps Us Moving on the Inbound Marketing Train

Brianna Stauffer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

We use HubSpot for two major areas:

1. Marketing
We use many of HubSpot's features in our inbound and outbound marketing efforts. This consists of using landing pages, keyword research and tracking, email campaigns/workflows, and social media publishing. HubSpot's features make it easy to complete many tasks all in one program, and easily track progress made.

2. Customer Success
We also use some of these features to segment customer lists and send relevant emails and offers to our existing customers to help them succeed with our products. The integrations we were able to set up between our customer platform and HubSpot have made it easy to keep track of how our customers are doing.

  • Educate customers and prospects. HubSpot's team excels at educating both about the product and about inbound marketing in general. I was able to quickly and easily get up-to-speed when I started using HubSpot by attending webinars and reading articles.
  • Adding features and updates that make life easier for customers. HubSpot adds new things weekly to their marketing system. All of these additions make it easier to accomplish what you need to get done. One example is the newer Workflow options. This addition removed many steps that I had previously gone through when setting up workflows.
  • A wish-list item for me is would be a social publishing integration with Pinterest. It's not a 'must' since the Pin It extension is easy, but it is one extra place I need to go when doing social marketing.
  • One other thing that takes extra work is the lack of integration with the HubSpot Campaigns with SalesForce campaigns. Currently we have to set up a campaign in each program, and give it the same name. Making sure you don't miss something from one to the other can take more time than expected.
  • Increased lead conversion
  • Greater opportunities from organic leads
  • Increased efficiency with the automation abilities
25,000 to 100,000
B2B
HubSpot is a great tool for any company that is looking to educate and reach prospects in their target market with inbound marketing. If you have a company blog, or are looking to start one, HubSpot will take it to the next level by helping you with the next steps. CTAs, Landing Pages, and Drip Campaigns are all very important to building your list of leads who find you via your blog. HubSpot makes it easy to accomplish all of these and keep your list growing.

HubSpot Marketing Hub Feature Ratings

9.4
WYSIWYG email editor
Not Rated
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
9
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
8.7
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
Not Rated
8.0
Calendaring
Not Rated
Event/webinar marketing
8
7.0
Social sharing and campaigns
Not Rated
Social profile integration
7
9.0
Dashboards
8
Standard reports
Not Rated
Custom reports
10
9.5
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Evaluating HubSpot and Competitors

Using HubSpot

Because there are so many different tools within HubSpot, you do need to spend time understanding each one before you can really get started. Though once you are 'on board' with the basics, it is easier to learn the more in-depth aspects of each tool and how they can work together.
ProsCons
Like to use
Relatively simple
Easy to use
Well integrated
Consistent
Convenient
Feel confident using
None