Can't Imagine My Day Without HubSpot
Updated November 21, 2015

Can't Imagine My Day Without HubSpot

Carrie Gallagher | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Basic

Modules Used

  • Social Inbox
  • Landing Pages
  • CTA Builder
  • Email
  • Contacts & Lists
  • Campaign Management
  • Reports
  • Keyword Tool

Overall Satisfaction with HubSpot

I use HubSpot in my day job (a financial services firm) and at home for freelance marketing purposes. In both installations, the websites are on WordPress and HubSpot is used for analytics, email marketing, social media, and landing pages. The business problem HubSpot solves for me is that it puts all of these assets in one place, so I don't need to employ dozens of separate tools.

Pros

  • Training: HubSpot has hands-down the best training of any software I've used. They recently revamped their training programs with dozens of new videos and complementary resources. The ongoing live training and webinar series are also fantastic...I always learn something new. I've completed all of the certifications, except the COS Design.
  • Support: The support team is fast and friendly, available by phone, email and Twitter, and they always follow up to make sure you're satisfied. If there's a feature not currently available, they'll log it as an idea for future product enhancements.
  • Social Inbox: I love this tool. I use it in combination with HubSpot's Chrome extension, which saves me valuable time scheduling Twitter and LinkedIn updates.
  • Reporting: The new reporting add-on is very powerful, and gives me the ability to quickly create visual reports for my monthly meetings.

Cons

  • Inability to edit campaign names after they are created.
  • Search Rankings: for my IT staffing firm, in just a few months we went from page 13 to a top page 1 position on Google for target keyword phrases. That was 2 years ago and we're still there.
  • Leads: by creating content our target audience was searching for, we generated enough leads in 7 months to pay my full-time marketing salary for the year. It was incredible.
  • Efficiency: HubSpot's social inbox saves me time that I can put to better use creating content.
My current employer uses Pardot (I get to use HubSpot in my group), and I've found it to be extremely confusing and not nearly as intuitive as HubSpot. If it were up to me, we would use HubSpot company wide in both marketing and sales.
HubSpot is a commitment to continued learning and putting the inbound methodology into practice. I implemented HubSpot for a trading technology startup in 2013, and they decided not to renew because they said they "didn't get anything out of it." The fact is, they didn't use it enough and their marketing mindset was too outbound.

HubSpot Marketing Hub Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
Not Rated
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
Not Rated
Role-based workflow & approvals
10
Customizability
Not Rated
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

I can't imagine not using HubSpot - it's part of my day, and I'm always thinking about how I can make even more use of it. They continue to innovate, so I'm confident it will only keep getting better. I do wish they would consider a subscription level for freelancers/smaller HubSpot partners that is somewhere between the $200 and $800 level.

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