Best Software for Managing Marketing Campaigns at the 50,000 ft view
December 10, 2015

Best Software for Managing Marketing Campaigns at the 50,000 ft view

Keegan Divant | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Software Version

Professional

Overall Satisfaction with HubSpot

We are a HubSpot reseller so we're always recommending it to our clients. We manage HubSpot for them and utilize HubSpot for our own marketing purposes as well. Everybody in our organization interacts with HubSpot in some capacity, whether it's our web developer, social media manager, or content manager. Everyone has a function related to HubSpot.

Pros

  • The analytic reports do a great job of showing exact client ROI. We have an extremely low churn rate as Hubspot easily proves its value.
  • It's a huge time saver for us since we automate many tasks within each marketing campaign.
  • Hubspot does extremely well in managing highly complex marketing campaigns.

Cons

  • It's extremely easy to design a website with HubSpot's COS. However, there are a few features I would like to be available without requiring coding. I would rate HubSpot as perfect if you could easily add an overlay or similar lead-capture functions.
  • Some features are add-on products when they should be included. One example is the reports dashboard. It would be nice to have but not enough that we're willing to pay extra for it.
  • We have much greater visibility into the true ROI we're providing to each client.
  • Because of Hubspot's marketing automation, we are extremely effective when improving conversion rates and reducing client acquisition costs.
ActiveCampaign is great if you want to dip your toe in marketing automation. Hubspot is way more complex and capable, but it's built for a complex need.
I would recommend HubSpot be used in any marketing environment that consists of 3 or more team members. HubSpot is essential in managing on-going digital marketing campaigns. I say you need at least 3 people in your marketing team but you could easily make it work by assigning the appropriate permissions within HubSpot to your contractors.

HubSpot Marketing Hub Feature Ratings

9.6
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
8
A/B testing
10
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.3
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
7
Automated sales alerts and tasks
10
9.5
Calendaring
9
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
8.3
Dashboards
10
Standard reports
7
Custom reports
8
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10

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