Using Hubspot has changed my work life for the better
December 11, 2015
Using Hubspot has changed my work life for the better
Score 10 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction with HubSpot
HubSpot started out as a solution for the marketing department, but it has become very important in sales/pre-sales as well as in partner management. For PARIS, HubSpot addresses the problem of managing the contact database, contact lists, landing page management and email automation. We use HubSpot for our marketing CTA tracking and for workflows. In sales, we use a HubSpot and Sidekick combo to maintain a timeline of what actions a contact has taken as well as the emails that have been exchanged. Its a great way to keep the team on the same page.
- Landing page creation and management. It is very easy to make a new page and launch it--can easily be done in a day.
- List creation - It is very easy to segment the database according to a wide range of criteria. The flexibility with this is pretty fantastic.
- Content to enable users is VERY easy to find. I have learned a lot of cool tricks from HubSpot that make me better at my job. The value of HubSpot is not just their product, it is their philosophy of constantly delivering value and delighting the people who engage with them.
- I'd like to see HubSpot improve their connectivity to standard things like a SQL server database.
- HubSpot could improve their B2B set up for companies like ours who manage partners as well as direct customers.
- I would like to see chat help, but my experience with their help has been great.
- We've increased leads.
- We've improved the process for following up with leads.
- We understand better where our leads come from and what they are looking for.
It is much more comprehensive than MailChimp, but similarly intuitive and modern. MailChimp is a good tool if you just want to manage lists and send emails. HubSpot takes it much further with sales management and marketing automation with landing pages and CTAs. I would recommend HubSpot for someone who is out-growing MailChimp.
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