Hub-Diddily-Awesome!
August 29, 2016

Hub-Diddily-Awesome!

Christopher Kabat | TrustRadius Reviewer
Score 9 out of 10
Vetted Review

Software Version

Professional

Overall Satisfaction with HubSpot

We utilize HubSpot to manage our blog, landing pages, social, and all other parts of our inbound marketing strategy for our own business as well as several others. Through the HubSpot platform we're able to attribute our marketing efforts to actual business growth. The only feature we haven't taken advantage of yet is the new ads and reporting tools, but looking at doing so soon enough.
  • Simplifies managing multiple blogs and authors in a single platform.
  • Aggregates (nearly) all your digital efforts in one place in order to attribute results to effort.
  • Managing contacts and workflows for marketing automation.
  • COS Design Manager can be a bit cumbersome even for an experienced HTML/CSS professional.
  • Keyword research could be a bit more robust.
  • Our developers aren't the biggest fan of the email platform for extra-large deployments.
  • +Significant increase in web traffic and ALEXA/SERP rankings
  • +Got everyone speaking the same language which makes communication easier.
  • +Got our marketers to think like designers and our designers to think like marketers.
It is well suited for small to medium sized businesses who have a clear understanding of digital lead generation and the importance of developing buyer personas. A clear connection with those persona's buyer's journey is important as well. Without a clear understanding of what a 'conversion' is, it will be difficult to see value.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
10
Social profile integration
10
Dashboards
9
Standard reports
8
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
8