A Good Product for Digital Marketing
March 17, 2017

A Good Product for Digital Marketing

Adam Bockler | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

We use HubSpot for marketing, and now we've gotten our Sales team on the CRM side of it.

It is helpful to me as a one-person marketing team so that I can manage our database of leads, email, landing pages, and social media all in one place. It's too early to tell how it's helping us on the CRM side of things, but we do like that our CRM and our marketing tool is now under one roof, so to speak.
  • Email marketing. It helps with automated RSS emails (from our blog), and provides more and more detailed reporting of how the emails fared (how, when, and where they were read), how they get sent, and making sure they look and perform as best they can.
  • Social media. I've noticed using things I wouldn't have gotten anywhere else from the Monitoring portion. Scheduling social media is nice.
  • Database management. There are tons of ways to segment leads.
  • Social media scheduling. I wish HubSpot would suggest days and times to help your social media get the most amplification.
  • Similar to social media, I wish HubSpot would suggest times and days for email engagement.
  • No dedicated support for our business. We used to have it, but now we don't.
  • Consolidation. It brought all the tools we were using for marketing together.
  • Reporting. We are now able to report on sales initiatives and how marketing has impacted them since we're using the CRM.
HubSpot is great for me as a one-person team marketing for a company my size. However, I gave a demo to a person once whose agency was only a few people. It wound up being too much for her. So before you buy HubSpot, find someone who can walk you through for a demo to help you with the pros and cons of the system.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
9
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
8
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
2
Automated sales alerts and tasks
7
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
9
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
6
Role-based workflow & approvals
6
Customizability
8
Integration with Salesforce.com
3
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated