A great platform to get you feet wet in digital marketing
Updated March 04, 2021

A great platform to get you feet wet in digital marketing

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Free

Overall Satisfaction with HubSpot

Hubspot is my "go-to" platform for my small marketing agency. I think many folks look at Hubspot only for its CRM application, but Hubspot provides tools for social media marketing, content management, web analytics, and search engine optimization. It has everything you need to get started with digital marketing as you learn the ropes.

Pros

  • Content management.
  • Email marketing.

Cons

  • Hubspot works best when it's the only platform used, if you are okay with this, it's not a concern.
  • While emails are free, if your list has too many names, it will cost you.
  • Some inflexibility.
  • Given the small nature of our firm, we don't do a lot with ROI.
Hubspot offers a much larger portfolio of products and services than Infusionsoft. HubSpot's inbound marketing software allows businesses to transform the way that they market online. Its service portfolio includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics. It is much more robust than other options.
As mentioned earlier, we are a small marketing firm and this software suits us fine. However, if your organization scales to a much larger enterprise, Hubspot can be a limiting factor. That said, it is a great piece of software to cut your teeth on as you get your company rolling.

HubSpot Marketing Hub Feature Ratings

7.6
WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
6
Email deliverability reporting
8
List management
6
Triggered drip sequences
8
7.8
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
8
Automated sales alerts and tasks
9
6.5
Calendaring
6
Event/webinar marketing
7
6.5
Social sharing and campaigns
6
Social profile integration
7
7.7
Dashboards
7
Standard reports
8
Custom reports
8
7.3
API
7
Role-based workflow & approvals
8
Customizability
5
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
9

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