HubSpot Can Save Your Marketing Strategies from Collecting Dust
Tiffany Collins | TrustRadius Reviewer
June 08, 2017

HubSpot Can Save Your Marketing Strategies from Collecting Dust

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with HubSpot CRM

We are using it to be a central place of our digital marketing strategies. No matter if we use outside agencies, or if leads come from a tradeshow, we want them to get the HubSpot treatment. We like it that much, and believe that it can be the central hub for internal stakeholders and contributors to see a majority of the marketing funnel in one spot.
  • Emails are easy to create, customize, send, and analyze. I have used other platforms in the past, but HubSpot stands out from the pack.
  • The ability of segmentation into and out of workflows is a true powerhouse of HubSpot that gets left behind by most companies. This is where your tests, leads, and conversions come to meet, and you need to set your workflows up to make HubSpot truly automated.
  • I love the blogging platform on HubSpot, becasue you are able to check it as strongly as you would a landing page for optimization and there are endless layouts and functionality if you get creative with it.
  • I wish there were more social media platforms, like Instagram and Pinterest, on HubSpot's social media scheduler feature. The main four are there though: Facebook, LinkedIn, Twitter, and Google +.
  • I wish the email previewer was faster to upload.
  • I think there is a need for the analytics to get a boost to compete with Google Analytics.
  • Long time to get set up if you don't have any technical skills on your team.
  • Emails have a higher open rate thanks to the workflows that can be set up.
  • Great for team collaboration! Everyone can be on board in real time.
HubSpot was MUCH more easy to manage, teach, and execute. It saved time, added lots of resources to the team, and helped bring oil to the digital marketing strategies. Eloqua was more complex in an unnecessary way for my teams throughout the time I have needed a marketing platform. There is a strong learning community that comes with HubSpot as well- much more open to encouraging courage in the workplace.
Be sure that you are ready for the many options you have with HubSpot; have a clear strategy you can implement in the tool. This is an excellent platform for pretty much every company that has a clear plan for their inbound strategy. And if it is muddled, then HubSpot has TONS of advice to help you get started.

HubSpot CRM Feature Ratings

Customer data management / contact management
10
Workflow management
8
Territory management
7
Opportunity management
8
Integration with email client (e.g., Outlook or Gmail)
10
Contract management
8
Quote & order management
7
Interaction tracking
8
Channel / partner relationship management
7
Case management
10
Call center management
10
Help desk management
10
Lead management
9
Email marketing
10
Task management
7
Billing and invoicing management
10
Reporting
7
Forecasting
5
Pipeline visualization
10
Customizable reports
7
Custom fields
10
Custom objects
9
Scripting environment
7
API for custom integration
8
Role-based user permissions
10
Single sign-on capability
10
Social data
8
Social engagement
8
Marketing automation
10
Compensation management
8
Mobile access
8