Item: HubSpot CRM
Rating: 8
Author: Alessia Di Maio

Use Cases and Deployment Scope

HubSpot CRM is being used by the whole organization from Marketing to Sales. It helps us find new leads and new business development opportunities. It aslo helps our organization to rate the costumer success and how many potential leads have been contacted and if these have replied in a positive way to our emails and promotions.

Pros and Cons

Deals search
Sequences
Reports

Emails through lead
Slow search tool
Business sector

Return on Investment

Cost savings
Increases sales rep adoption
Revenue growth

Usability

I cannot rate this HubSpot tool because it is the first CRM software I am using since my little experience in a Sales department.

Team Alignment Benefits

It has aligned our Sales and Marketing teams by creating sequences of emails, that could be marketing emails or outbound emails to prospect leads to find new businesses for the organization. In this case, the Sales and the Marketing department work together in order to achieve new contracts and new clients.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Not sure

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Slack, Trello, LinkedIn Sales Navigator

Likelihood to Recommend

It is really convenient when you have prospective leads and you have to contact them. Hubspot is directly linked to your job email on Gmail and this helps to keep track of conversations, contracts, calls, and reunions. HubSpot is less appropriate when, while creating a new deal, you have to insert the region, country, and the business sector for the deal, the company, and the contact.

Satisfied, happy and ready to use it

Overall Satisfaction with HubSpot CRM