CRM evaluation from data quality perspective
May 03, 2021

CRM evaluation from data quality perspective

Maria Hosana da Silva | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot CRM

HubSpot is used by the whole organization, from Sales, Marketing, BDR, BDMS, and IT. HubSpot helps us to organize our customer database for a more personalized and effective approach (for the sales people) and for better relation management (for the CRM people).
  • Merges
  • Associations
  • Activities logs
  • It would be great if HS could identify if the contact email is correct or not.
  • If HS had a Poka-Yoke feature, for example, the management defines the level of quality and the relevant fields. If any of those fields have a mistake or are incomplete, the HS would not allow the profile to be created until the minimum quality standard is fulfilled.
  • The Data Quality alert could be ran by a ML model, instead of being manually filled.
  • Increase in projects requests
  • Increase in sales
  • Increase in revenue growth
The interface is very intuitive. With a day of training, it was possible to fully complete the tasks assigned to me. I have no experience with other CRM software though.
I have no experience with other CRM software.

Do you think HubSpot CRM delivers good value for the price?

Not sure

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

HubSpot has quite an intuitive interface, which is great for people who never used CRM before, like me.

HubSpot CRM Feature Ratings

Customer data management / contact management
8
Workflow management
9
Territory management
10
Opportunity management
9
Integration with email client (e.g., Outlook or Gmail)
9
Contract management
10
Quote & order management
10
Interaction tracking
10
Channel / partner relationship management
7
Case management
Not Rated
Call center management
Not Rated
Help desk management
Not Rated
Lead management
Not Rated
Email marketing
Not Rated
Task management
9
Billing and invoicing management
6
Reporting
9
Forecasting
8
Pipeline visualization
10
Customizable reports
8
Not Rated
Custom fields
Not Rated
Custom objects
Not Rated
Scripting environment
Not Rated
API for custom integration
Not Rated
Role-based user permissions
10
Single sign-on capability
Not Rated
Not Rated
Social data
Not Rated
Social engagement
Not Rated
Marketing automation
9
Compensation management
Not Rated
Not Rated
Mobile access
Not Rated