Item: HubSpot CRM
Rating: 10
Author: Rishi Nair

Use Cases and Deployment Scope

Across the organization. Typically used for:
- All contacts and records repository
- Sequences
- marketing emails
- list management
- documents
and a lot more.
HubSpot CRM is the central hub for us, and we leverage the rest of our platforms by either integrating, pulling, or pushing data from HubSpot CRM when required.

Pros and Cons

Contact management
Sequencing
Document sharing workflow

Marketing emails are pretty basic and expensive
Ticketing for customer service is not built-in
Lists are sometimes erroneous

Return on Investment

improved business visibility
simplified lead management
single go-to-tool for most sales activities

Usability

I've used very complicated enterprise-level software in the past. Compared to that, HubSpot CRM is pretty intuitive. However, having said that, it still needs a lot to be done. When I first started using HubSpot CRM, I found it to be intimidating until I got my hands around it.
Overall, it is user-friendly.

Alternatives Considered

We looked for available solutions in the market including the peer reviews of existing users of the solutions. HubSpot CRM came out as a unanimous choice on a lot of social platforms. When we discussed the pricing with the relationship manager, it turned out to be within our budget so we decided to go forward with it.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Zoho ContactManager, Oracle CRM

Likelihood to Recommend

After a certain number of users, HubSpot CRM becomes prohibitively expensive, especially the marketing modules. Moreover, we have to currently rely on a lot of separate software platforms because some features are not available directly on HubSpot CRM. For example, detailed insights into sequences, advanced bulk emailer tool, ticket management system, and similar tools.

Go for HubSpot CRM

Overall Satisfaction with HubSpot CRM