Item: HubSpot CRM
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

HubSpot CRM is being used as a primary CRM tool. The entire sales team is using it. It allows us better automation and visibility into deals. We also integrate it with the HubSpot marketing portal as well. This gives us a much better way to work together with marketing to achieve our sales objectives.

Pros and Cons

Automated Emails
Integrated Voice Calling features
Integration with the Marketing Hub

Direct selection of contacts for emailing besides just including them in a sequence
Need the ability to save views as default every time a section is loaded
More customization and layout options for different contacts/company views
Better technical support

Return on Investment

Increased sales rep adoption
more consistent updating of data
better sales automation

Usability

Overall HubSpot CRM has been the easiest to use compared to other systems I have used in the past. It does, however, have some rough edges and areas where the interface is not intuitive. The sales automation is the best I have seen, and overall it is very streamlined and easy to use for most day-to-day tasks.

Alternatives Considered

Salesforce.com and NetSuite CRM

HubSpot CRM is easier and more streamlined than both Salesforce.com or NetSuite CRM. HubSpot CRM has much better marketing integration and an easier learning curve. HubSpot CRM offers much better automation features and email marketing functionality. HubSpot CRM's ability to make calls and record them has been a very helpful part of my workflow as a remote sales rep.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Microsoft Office 2016 (discontinued), NetSuite CRM, Microsoft Teams

Likelihood to Recommend

HubSpot CRM works great for small to medium-sized organizations. I don't feel it has enough of the enterprise features like some of the bigger competitors like Salesforce.com. HubSpot CRM is very easy to deploy and maintain and has a less steep learning curve than most of its competitors. This makes it great for smaller organizations with fewer resources to maintain the CRM.

A new and different kind of CRM

Overall Satisfaction with HubSpot CRM