Item: HubSpot CRM
Rating: 9
Author: Ryan Speers

Use Cases and Deployment Scope

We use HubSpot CRM to track incoming leads and targeted prospects. The platform is primarily used by our sales and marketing teams, which has been fantastic in helping us better understand and analyze data to optimize campaigns and sales rep performance.

Pros and Cons

PPC tracking.
Customer persona development (understanding exactly who we're selling to).
Performance optimization (tying together marketing and sales data).

No comments here - you simply need to upgrade your plan for additional features.

Return on Investment

Stronger targeting for higher value accounts.
Directly connecting marketing efforts with sales opportunities (and understanding what converts).
Easy to view conversation and activity history with clients to help better serve their needs.

Usability

We were using a handful of simple Chrome extensions prior to HubSpot CRM. The difference is night and day.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

ClickUp, Slack, Google Ad Manager

Likelihood to Recommend

HubSpot CRM is fantastic for companies/organizations with a high-touch sales approach. Understanding the specific requirements of clients, categorizing them based on the dynamic properties we were able to create, and tracking the history of all conversations and brand activity has provided the insight needed to systemize and elevate our overall approach to sales.

Great platform to help you better understand your clients.

Overall Satisfaction with HubSpot CRM